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CHICAGO and PACIFIC PALISADES, Calif. (January 28, 2008) With its new title sponsorship of the PGA TOUR’s historic tournament at Riviera Country Club, Northern Trust announced today a series of tournament enhancements, starting with the 2008 Northern Trust Open, February, 11-17. “In planning for this year’s inaugural Northern Trust Open, we looked at how we could improve the experience for everyone involved, from the players and their families to tournament viewers worldwide,” said Frederick H. Waddell, president and chief executive officer of Northern Trust Corporation. This year’s Northern Trust Open is projected to raise $2.5 million to support charities in Southern California, an increase of more than 30 percent from last year’s event. To further align the event with the Los Angeles community, the tournament will include new celebrity and media components. The Michael Douglas and Friends Celebrity Golf outing will be held at Riviera Country Club on February 10, and GOLF CHANNEL will broadcast live the entire tournament week from a custom-built on-site studio. Players will share a larger, $6.2 million purse and will enjoy smaller Pro-Am teams, and fans around the world will be able to use the new interactive Web site (www.northerntrustopen.com) to check the leaderboard and talk with others online about the tournament – 24 hours a day. “We look forward to working with the Los Angeles Junior Chamber of Commerce and the PGA TOUR to expand on what is already a world-class event,” Waddell explains. “We are committed to improving the tournament each year, shining the spotlight on this historic event, establishing Southern California as the destination for the TOUR’s global spectators and increasing the amount we give back to the community.” “We are very pleased about Northern Trust’s plans to elevate the profile of this tournament, which has such a wonderful history on the PGA TOUR,” said PGA TOUR Commissioner Tim Finchem. “Northern Trust understands the importance of a title sponsor becoming fully engaged with all aspects of the tournament in order to maximize the overall experience. We are very excited about the future of the Northern Trust Open.” For additional information on the 2008 Northern Trust Open enhancements, please click here. About the Northern Trust Open Northern Trust announced its title sponsorship of the tournament Oct. 15, 2007, which is a five-year agreement running through 2012. For more information, please visit www.northerntrustopen.com. About Northern Trust Corporation About the PGA TOUR In 2008, the three Tours will compete in 108 events for approximately $355 million in prize money. Tournaments will be held in nine countries outside the U.S. and in 37 states. In addition to providing competitive opportunities for its membership,
TOUR events also generate significant funds for local charities. In
fact, the three Tours have surpassed the $1 billion mark in overall
charitable contributions. The PGA TOUR's web site address is www.pgatour.com
and the company is headquartered in Ponte Vedra Beach, FL. |
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