Click on the links below to find out more about the TICKETS Fore
CHARITY program:
The Northern Trust Open is proud to introduce the TICKETS Fore CHARITY™
program. This program is designed to generate revenue for local charities
where PGA TOUR events are held.
The Northern Trust Open is providing local 501 (c)(3) organizations
with the opportunity to sell tournament tickets, with 100% of the net
proceeds from the ticket sales going to charity. Through this program,
80% of the proceeds benefit the charity selling the tickets, with the
remaining 20% donated to the L.A.
Junior Chamber of Commerce Charity Foundation.
Northern Trust Open Contact Information:
Kristi Lee Fowlks
(310) 573-5810
 Bonus
Pool
We are excited to announce that Northern Trust is offering a TICKETS Fore
CHARITY Bonus Pool to any (1) one charity that sells the most tickets
within a designated timeline. Details of the Bonus Pool are listed below:
The first opportunity - Fore the First
Match up to $10,000 for sales between present date to November 18 based on the overall total ticket sales.
The second opportunity - Fore the Holidays
Match up to $10,000 for sales between November 19 to January 6 based on the overall total ticket sales.
The final opportunity - Fore the Champion
Northern Trust will make contributions to the five (5) charities who sell the largest dollar amounts of tickets from the program’s inception through February 6, 2012.
November 18, 2011 First Bonus Pool $10,000
January 6, 2012 Second Bonus Pool $10,000
February 6, 2012 Final Bonus Pool $15,000
Second Place Final $6,000
Third Place Final $4,000
Fourth Place Final $3,000
Fifth Place Final $2,000
Other
Tips for Marketing the Program
These following best practices were compiled from other PGA TOUR
events that have utilized the TICKETS Fore CHARITY program. These tips
may help aid you in raising the most money possible throughout the program,
while also helping you reach your yearly fundraising goals.
- Not just for golf fans: Many non-traditional
golf fans will love the opportunity to walk the exclusive and beautiful
Riviera Country Club, so make sure you reach out as widely as possible.
- Facebook groups: Many adults are now on this social
networking site. You can set up a fundraising event with your link
and ticket information placed inside. This tool allows you to invite
as many people as you can find.
- LinkedIn event: This popular business networking
site can help you set up a meet & greet events at the Northern
Trust Open. You can also reach out to your business contacts to purchase
tickets through your organization.
- E-mail blasts: Send e-mail blasts frequently. It
has been proven that repetition works. Keep e-mail blasting program
information to your contacts often.
- Speak to members of your board: They have hundreds
of contacts and they may be able to provide you with more sales. Use
the Power of 10 - if each person on your board sells 10 tickets, the
possibilities are endless.
- Corporate contacts: Remember to contact those corporations
who may want to purchase tickets in bulk to use with their employees
or clients. Use your corporate contact lists.
- TICKETS Fore CHARITY booth or station: Set up a TICKETS
Fore CHARITY booth or station at your upcoming fundraiser or gala.
- Holiday Gifts: Tis the season! Need an idea for a stocking stuffer, why not provide them with a ticket to the Northern Trust Open. A great way to donate to charity and receive something in return. A memorable experience for all. Happy Holidays.
Please contact Kristi Lee Fowlks if you have questions, or if you would like us to speak
about the TICKETS Fore CHARITY program at your next event or board
meeting.
Check back for marketing material updates and new ideas to improve
your TICKETS Fore CHARITY sales.
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